With marketing execution reduced to one analyst, the full ten-domain audit cannot run in parallel. We are concentrating effort on the items that directly move phone volume and booked revenue for Mauzy and Sherlock. Three tabs are worked now, two are measured and escalated, the rest are deferred. Leadership endorsement of this focus is requested.
Confirm the relaunched Sherlock number fires a conversion before scaling. The relaunch line was last tested before go-live, so its conversion tracking is unverified on the live campaign. Tracking itself is in good shape: 44 of 61 lines verified clean, the relaunch line included. The only connect issues are on two display lines and one secondary pool number, which are low priority.
The highest-intent, lowest-cost call channel for both brands. A review rating below 4.7 or a primary-category mismatch silently suppresses lead flow with no error message. One retired Mauzy LSA line is still taking a few calls, minor housekeeping. Fast wins here add booked calls directly.
The gate. Confirms every booked Mauzy and Sherlock call traces to a real source, so the two tabs above can be trusted. We do not optimize against numbers we cannot verify.
Verified in this audit: every Sherlock paid-search line tested answers without identifying the call as Sherlock, with both the branded message and the CSR greeting failing. That is brand equity and attribution lost at pickup, and it is a CSR-script fix, not a marketing one. Separately, booking rate and cancel rate by channel: if the Sherlock relaunch drives calls but booking rate is weak or cancels exceed 25%, the spend leaks here, not at the campaign. We will report both per campaign so neither is misattributed to marketing.
After-hours coverage and capacity versus demand. Calls that cannot be answered or booked are paid demand lost after the marketing handoff.
Domain 5 · SEO & Website: compounds over months, not the near-term lever.
Domain 3 · Form & Message Leads: low volume relative to calls for these brands; test the scheduler once.
Domain 8 · Tuck-in Activation: effectively Sherlock, already covered under Domains 6 and 7.
Domain 2 finish & cNPS: overlaps Tier 1 work, or lagging and GM-owned.
The audit was built with an on-site marketing manager as executor on nearly every domain. With that seat open, one analyst carries the analytical spine and converts the operational domains into measure-and-escalate items rather than tasks marketing completes alone.
Endorse focusing remaining audit capacity on Tier 1, accept Tier 2 findings as escalations to the contact center and GM, and defer Tier 3 until capacity is restored.