The clearest problem, and the one that renders identically for every visitor, is that the Sherlock site repeatedly tells its own visitors they are at Mauzy, a half-finished consolidation leaking onto a live property. This is time-sensitive: the relaunch puts the full $10K into Sherlock brand search to test whether the name still pulls demand after three months dark, and a page that reframes those brand-search visitors as Mauzy corrupts the very signal that spend is buying. The booking buttons, flagged on first pass, were confirmed working (a Schedule Engine popup). Beyond the bleed, both homepages under-index on the levers the brand strategy named as the way to win this market: loud 24/7 availability, financing, a drain or tune-up price anchor, and membership.
This audit is organized by severity. P0 items affect conversion or brand integrity and should move this week. P1 items are within-the-month fixes. P2 is cleanup. Items tagged Verify need a 30 second browser check before any work is ordered.
href="#" in source) were confirmed working as a Schedule Engine popup. One item below remains in that "confirm in a browser first" category and is tagged Verify: the award images. Everything not tagged Verify is render-independent and stands as written.
Scored against what a high-intent San Diego homeowner needs to convert: a working way to book, a fast emergency path, a reason to trust, a reason to choose, and accurate brand signals.
These appear on both sites because both run the same template and the same conversion plumbing. Fixing them once fixes them twice.
# is a Schedule Engine popup triggerFlagged on first pass because every "book" button resolves to href="#" in source. Confirmed on review: the buttons open a Schedule Engine scheduling popup via JavaScript on all sites, so the click behavior works and the source anchor is expected. No action needed. This is the kind of finding that looked alarming in raw HTML and was correctly held as a hypothesis rather than asserted; recording the resolution here so it does not resurface in a later review.
The prior competitor read showed Mauzy and Sherlock lose jobs to competitors primarily on price and availability. Yet availability is the weakest signal on both homepages.
Fix: Add a persistent header strip on both: "24/7 Emergency Service" with a tap-to-call number. This is a no-media, same-day win that targets the exact loss reason in the data.
Both sites bury two of the strongest decision levers. Per the prior San Diego competitor benchmark (captured late May 2026), SDG&E rates near 45.7¢ per kWh make financing high-efficiency replacement the easy local story, and competitors lead with 0% for 12 to 18 months. Membership is the retention flywheel named in the summer plan. Neither shows up as a homepage value block on either site.
Fix: Add a financing band (0% / term, with the GoodLeap logo Mauzy already references in metadata) and a Smart Membership block to both homepages.
Mauzy has the deepest navigation and the strongest proof volume of the two. Its problems are freshness, conversion wiring, and brand-signal consistency.
The three current offers are a $99 water heater flush, a free HVAC diagnostic, and $150 off an EV charger. None is a drain or tune-up call driver, which is what the San Diego market actually runs (Anderson $63 drain, Rooter $54). There is also a live direct-mail campaign built around $59 drain clearing with a free camera inspection (DRAIN59), and the website does not reflect it. The paid, mail, and web offer sets are disconnected.
Fix: Lead the homepage offer rail with a drain or tune-up price anchor that matches the market and the mail piece, so a homeowner who got the postcard and searched the brand sees the same offer.
The hero says "Trusted Since 1969." Lower on the same page: "60+ Years Of Experience," "over half a century," "keeping homes comfortable for over 60 years," and a "60 years" badge. A visitor doing the arithmetic from 1969 lands on a different number. This is the open anniversary question already flagged for your sign-off; the recommendation here is only that the site pick one figure and use it everywhere, not which figure is correct.
Fix: Confirm the figure, then standardize the badge, hero, and body copy to match.
The five images in the "awards" section carry an empty viewBox in source, while the partner logos on the same page carry real dimensions. That pattern can mean the award assets are genuinely missing, or it can be a lazy-load placeholder that the browser swaps in on scroll. Same caution as the banner: check the rendered page before ordering a fix.
Verify: scroll to the awards row on the live homepage. If it shows blank boxes, re-upload the assets with correct dimensions or remove the row; if the logos appear, close this item.
The "Part of the San Diego home services family" block links out to Sherlock, Pacific Drain, and Ideal partnership pages. Pacific Drain is in active wind-down per the approved sunset plan. Featuring it as a living partner brand works against the migration.
Fix: Decide whether to drop Pacific Drain from the family block as the sunset progresses; coordinate with the GBP and 301 redirect work already planned.
"Over 5,000+ 5 star reviews" is a genuine asset, but the only review proof near the hero is a small Google badge. The full reviews widget sits at the very bottom of the page, below the CTA band.
Fix: Surface a review count and star rating directly beside the hero CTA, where the decision is made.
"We respond in minutes and Prioritize for same day appointments." The capital P in the middle of the sentence reads like a merged field artifact. Small, but it is in the most-read line on the site.
Sherlock has cleaner trust badges than Mauzy, but it has a brand-integrity problem that is more serious than any cosmetic issue on either site.
The site is branded Sherlock end to end: logo, navigation, footer, license #1116833. But the body content repeatedly identifies as Mauzy. The hero merge band says "Sherlock has joined forces with Mauzy," a navigation item reads "Mauzy Joins Sherlock" (the two phrasings contradict each other on direction), and roughly nine of the ten homepage reviews literally name Mauzy: "call Eduardo and Mauzy Plumbing again," "recommend Jace and Mauzy," "second time I have used Mauzy plumbing." The review images all share one Google place identifier, so this is Mauzy's review feed rendered on Sherlock's site.
Fix: This is a brand-of-record decision that sits with you, not a web-vendor ticket. Pending that decision, at minimum the live site should not contradict itself: align the merge copy to one direction and correct the review attribution so the Sherlock site does not present as Mauzy.
The logo's alt text reads "The Game Is Now." The Sherlock Holmes line, and presumably the intended tagline, is "The game is afoot." If that text is baked into the logo asset it is on every page.
"Offers" is in the navigation, yet the homepage carries no promotion, no price anchor, and no dollar figure anywhere. Sherlock is weaker than Mauzy on this dimension, and it matters because Sherlock is currently the demand-constrained brand: lead volume was deliberately pulled down ahead of the June 5 relaunch, so the binding problem now is visibility, not booking rate. Any visitor the site does manage to attract needs a clear, immediate reason to convert rather than bounce.
Fix: Put at least one price-anchored offer (a drain or tune-up call driver) on the homepage above the fold.
The "See How We Stand-Out" tiles list "Easy Financing" and "VIP Services," but with no rate, no term, no detail, and no link. Sherlock Smart Membership exists in the navigation but is not surfaced. These are claims without substance where a homeowner expects a number.
Fix: Give the financing tile a 0% / term anchor and a link; surface the Smart Membership offer.
The newest review shown is dated December 29, 2025; most are October to December 2025. In June, a static review block frozen in December reads as a site that is not maintained, even though the underlying Google rating is strong ("over 4,000 five-star reviews").
Fix: Connect the homepage reviews to a live feed so the dates stay current.
BBB A+, ACCA, Nexstar, HomeAdvisor Top Rated, and Pearl badges all load correctly. This is the one trust dimension where Sherlock looks ahead of Mauzy, whose award row is the item flagged to verify above. Worth porting this working-badge pattern to Mauzy regardless.
The earlier competitor research identified the specific levers that reduce competitor losses in this market. Measured against that list, both homepages currently under-deliver on all four.
| Lever the market runs | What competitors do | Mauzy.com today | Sherlock.com today |
|---|---|---|---|
| 0% financing | Anderson 0% / 18 months on high-SEER replacement | In nav only, no rate on page | Tile named, no rate or link |
| Drain / tune-up price anchor | Anderson $63, Rooter $54, Blue Planet $89 + camera | No drain or tune-up offer on page | No offer shown at all |
| Maintenance membership | Anderson AMP, One Hour Hero | In nav only | In nav only |
| Loud 24/7 availability | Availability is a top competitor win reason | Footer only | Footer only |
Sequenced by impact and effort. P0 items are conversion or brand integrity and should not wait on a redesign cycle.
| Priority | Action | Site | Owner |
|---|---|---|---|
| P0 | Resolve the Sherlock "we are Mauzy" bleed; align merge copy and review attribution | Sherlock | Morgan, then web vendor |
| P0 | Add a persistent 24/7 emergency header with tap-to-call | Both | Web vendor |
| P1 | Add a financing band (0% / term) and a Smart Membership block to the homepage | Both | Web vendor |
| P1 | Lead the offer rail with a drain or tune-up price anchor that matches the mail piece | Both | Marketing |
| P1 | Confirm the anniversary figure, then standardize hero, badge, and body copy | Mauzy | Morgan, then web vendor |
| Verify | Check whether the award images render; re-upload or remove only if blank | Mauzy | You, then web vendor |
| P2 | Move review proof beside the hero CTA | Both | Web vendor |
| P2 | Connect Sherlock homepage reviews to a live feed; fix the "Game Is Now" tagline | Sherlock | Web vendor |
| P2 | Fix the "Prioritize" mid-sentence casing; decide on Pacific Drain in the family block | Mauzy | Marketing |